Did you know that you can add dynamic pricing to your products on your WooCommerce store? Using third-party plugins, you can introduce dynamic pricing to your products for extra customization and boost your revenue per item. With dynamic pricing, you can include sales, discounts for bulk purchases, loyalty discounts, and more. WooCommerce dynamic pricing opens up a new world of possibilities for your online store.
Installing a WooCommerce dynamic pricing plugin in your store will allow you to tag these discounts onto any product without manually creating a new sales entry or discount for each item. Just set which products you want to discount by category or per individual item, and you are all set!
Offer discounts or sales on items are not always financially innovative or pertinent. Perhaps you want to ensure loyalty members can’t rig your system to get a significant discount on rare, high-ticket items. There is an appropriate time and circumstances to set up dynamic pricing on your products.
Here are a few everyday situations that WooCommerce Dynamic Pricing is perfect for:
● For bulk purchase orders
● In multi-product bundles
● To encourage visitors to buy certain products
● As part of a loyalty program
These dynamic pricing options encourage more sales and should be part of your business’s marketing strategy. Get creative with dynamic pricing and offer last-minute discounts similar to the checkout aisle products available to influence impulsive purchases.
If you run a more significant business and regularly have traffic coming to your website for sales and purchases, you might need a powerful capabilities and functions plugin. In that case, check out the official Dynamic Pricing Plugin on the WooCommerce website.
It costs $129 per year and offers several features, such as discounts per product purchased or percentage-based discounts based on items ordered. This premium add-on has Advanced Dynamic Pricing capabilities that may be necessary for a high-volume online marketplace.
Some non-paid free plugins are also available in the WordPress directory for WooCommerce dynamic pricing. Some of these plugins offer robust features and are very easy to use. We recommend Dynamic Pricing with Discount Rules for the WooCommerce plugin.
Click here to download the accessible version of Dynamic Pricing with Discount Rules for WooCommerce. Once downloaded, head to your WordPress Dashboard and found the Plug-In area from the left side menu. Activate the plugin and get ready to begin configuring dynamic pricing.
If you have a large inventory, it may be helpful to write it down in a spreadsheet or note which categories and items should/should not receive discounts.
Once you’ve activated your plugin, you are ready to begin configuring your plugin to suit your business needs. To start configuration, head to Pricing Rules from the left side menu, then click > Add New Rule.
Then, a new form will appear. Name your rule, then set priority levels for your practices in case of mixed logic instances. Since this is your first rule, the priority should be on one, and select the Active to ‘on’ button.
You can set rules based on users (logged-in customers) or specific products. If you want to offer a quantity-based discount, you can configure it in the Discount Type menu, which will bring up further customizable options for your value.
To create specific discounts for certain products, you’ll need to configure the Product Lists tab (found on the left side Dashboard menu). You can add products by category and name your lists accordingly.
Next, you’ll want to test your discount rules and the usability of the front-end experience. We recommend checking each power applied against various logic and scenarios. Depending on your complex sale rules, you’ll want to ensure there aren’t any loopholes that could give customers bigger than expected discounts.
Customers will also receive notifications when a discount has been applied to an item on their cart. Ensure your rules and sales are accurate and give information to the customer. You can customize this by heading to Pricing Rules > Settings > General Settings. From this area, you can also customize the styling of the notifications.
We hope this guide has been helpful. At Bright Vessel, we understand the importance of a successful online store. With third-party WooCommerce plugins for dynamic pricing, we can help you configure an entire storefront for optimized marketing and sales-driven profits. Let us help you today! Contact us here.
Bright Plugins team is made up of full-stack developers who have been certified in WordPress and WooCommerce. We provide best-in-class plugins for store owners, agencies, and professionals.
